In Show Your Work, Austin Kleon helps artists who hate the idea of self-promotion become findable. Steal Like an Artist was about stealing influence and ideas from other people. Show your work is about how to influence others by letting them steal from you. Highly recommended reading for artists and creative people.

Made To Stick explores why some ideas are survive and others die. Chip and Dan Heath lay down the 6 principles behind why some ideas live centuries. A great book on how to write compelling stories.

Crush It by Gary Vaynerchuk teaches you how to use the power of the internet to build your personal brand, and grow your business. Social media is changing the way business is done, and those who fail to adapt will lose in a big way. Some of the tools suggested are outdated (the book is from 2009) but the strategies are still relevant today.

All successful startups have a story involving millions of customers and insane valuations. But what separates the successful from the rest?  Traction by Gabriel Weinberg and Justin Mares is a book that shares secrets of what makes some startups experience massive growth while others die out. They identify 19 traction channels that, if properly utilized, can lift any startup to stardom.

Contagious by Jonah Berger is a book that explains why things catch on. It answers the question of why some products, services, commercials, and ideas go viral. Some of the reasons explored include word of mouth, practical value, and the power of stories. A good book with lots of practical examples and explanations of viral phenomena.

Hooked by Nir Eyal is a book that explains how tech companies get people to use their products repeatedly. User habits are explained by the Hook Model which consists of four looping cycles: trigger, action, variable reward, and investment. An excellent book that explains user behavior towards technological products and services.