In Expert Secrets, Russell Brunson helps marketers master the art of converting online visitors into lifelong customers. As you become an expert, you’ll find yourself moving away from just selling a product or service, to creating offers, and finally to leading a movement.
In DotCom Secrets, Russell Brunson explains the power of funnels in any business. A great book that can transform how you view and operate your online business. With tons of examples and scripts to borrow, it works as an instruction manual to scale your business.
Made To Stick explores why some ideas are survive and others die. Chip and Dan Heath lay down the 6 principles behind why some ideas live centuries. A great book on how to write compelling stories.
What motivates people to act as they do? There are many reasons, but the most powerful kind of motivation is intrinsic motivation. Companies, individuals, governments, schools, and even parents should seek to cultivate and encourage intrinsic motivation. An excellent book on why and how companies should be modeled for the 21st century.
The 4 Disciplines of Execution teaches you how to execute your goals effectively. The authors provide an easy-to-use framework for achieving personal, team, and organization objectives even when you feel there is no more room for another item on your to-do list. This book will change how your team works.
Your Next Five Moves explores how you can improve your business and your life by learning how to strategize. Patrick Bet-David shares how to master the art of Business Strategy with actionable advice and systems. Great book for everyone looking to find their path.
Work The System by Sam Carpenter explains how to improve all aspects of your life. Carpenter contends that everything around us is a system and that systems can be improved. You can run a better business, improve your job performance, relationships, and so much more. The secret to all this lies in Working the System.
Financial Intelligence by Karen Breman and Joe Knight with John Case is written for anyone who wants to understand the meaning behind financial numbers. Not the easiest book to read but provides a good understanding of accounting and financial principles.
If you are looking to create a lucrative seven-figure business while still enjoying your life, The Million-Dollar One-Person Business by Elaine Pofeldt is the book for you. It is possible to have a great work-life balance. It is possible to have fun and have money and have success. This book will show you how.
The Personal MBA will help you master the art of business. Josh Kaufman compiles business knowledge that is seemingly difficult to understand or only available if you’re a student in business school and simplifies it for you.
The E-Myth Revisited by Michael Gerber is a must-read by every business owner. Gerber explains why most small businesses fail and what can be done about it. To succeed, small business owners need to see their businesses as reproducible units. In other words, the key is to create the right balance between their managerial, entrepreneurial, and technical personalities. An excellent book, highly recommended.
The 12 Week Year by Brian Moran is a book that will radically change the way you plan for your life and work. Dish the 12 month year and instead focus on the 12 Week Year. Why? Because you can get more done in 12 weeks than in 12 months with the right mindset, goals, and strategy. The 12 Week Year has worked its magic for companies, scores of people, and it can improve your life too. A great book on boosting your performance over the short-term.
Built to Last is a must-read if you are an active or aspiring CEO, manager, or entrepreneur seeking to build a profitable organization that will stand the test of time. Many companies begin on a high note but quickly fizzle out along the way. Authors Jim Collins and Jerry I. Porras will show you how to be the company that remains a force to reckon with in your industry and a beacon of light in your community for many years to come.
How to Fail at Almost Everything and Still Win Big is a narration of the life of Scott Adams, the cartoonist behind the wildly successful Dilbert comic. In the book, Adams shares his recipe for success and shows that even if the odds are stacked against you as they were for him, success is still attainable. An interesting and well-written book on the incredible life journey of one of the world’s most famous cartoonists.
Malcolm Gladwell characterizes his book as the biography of an idea. The idea of how things spread. He says that the key is to think of bestsellers, fashion trends, and other viral sensations as epidemics as they all share a basic underlying pattern. Great ideas although the book is repetitive.
The Art of Thinking In Systems by Steven Schuster is a book that introduces a new way of thinking called “system thinking”. Systems are physical and abstract things that react in relation to one another. With system thinking, you can analyze things around you with the sole purpose of improving yourself. The negative point is that it falls short of diving deeper into the topic of system thinking.
Start With Why by Simon Sinek is a book that explores why some organizations and individuals are able to inspire while others simply can’t. Inspirational leaders start with WHY. They create their reasons and beliefs first before figuring out the WHAT and the HOW. An excellent book on why some businesses and individuals outperform others. I found it a bit repetitive.
The 4-Hour Workweek by Tim Ferriss is the ultimate blueprint on lifestyle design. Follow a simple step-by-step process to reinvent yourself, work better, create a business, and live a luxury lifestyle that favors time and mobility.
The Goal by Eliyahu Goldratt will fundamentally change the way you think about business and operations. A great book to learn how to properly analyze and optimize systems.
