What motivates people to act as they do? There are many reasons, but the most powerful kind of motivation is intrinsic motivation. Companies, individuals, governments, schools, and even parents should seek to cultivate and encourage intrinsic motivation. An excellent book on why and how companies should be modeled for the 21st century.

Explores the hidden forces that shape our decisions. Ariely proves that humans are not only irrational but predictably irrational. In other words: our irrationality happens again and again. A great book to improve your decision making so you can change the way you live for the better.